recently, I dropped almost all of my prices.
this was through a lot of new costing calculations, and decision to stop pricing for the potential of wholesale.
most people know that wholesale pricing runs at approximately half of retail. & industry advice to a fashion designer (or any craftsperson/ artisan, for that matter) is to never underprice your wholesale customers even if you are selling through your own site.
when I started brook there, I did sell wholesale, but I haven’t for over a year, and I have done absolutely zero marketing to try to get new wholesale customers. Plus, the typical way clothing retail store buyers buy is via tradeshows/ markets…a venue I’ve always avoided. I’ve visited tradeshows, & they overwhelm me. I have trouble imagining surviving in that atmosphere, and SELLING for 3 days straight. It sounds exhausting.
plus, tradeshows are expensive (a couple thousand dollars to over $5k.) And that doesn’t include hotel, travel, etc expenses.
moreover, I like the immediate feedback from dealing with customers one-on-one. I’ve learned so much more from having this retail store & selling through etsy than I did from wholesale. the feedback loop is much faster and more detailed with one-to-one selling.