hello there.

so, we’ve got a new look, logo, webdesign, and shop. yay!


I’m super excited about it. Daniel did the logo design and web design, and then I spent all last weekend implementing it. (the shop is running on big cartel, which I’m quite pleased with- just enough customability to make it interesting, but not too much- more on that later.)

I’m focusing this shop on ready-to-ship intimates and loungewear. I’m going to maintain my etsy shop as a complementary element to my store- for custom orders, outer garments, samples etc.

And I’m going to focus this blog on just a few subjects, instead of the wider ranging discussions I’ve had before:
-artisanal business/ artisanal lifestyle
-clothing design, intimates design
-design and fashion

anything else I’m tempted to write about will probably be living over here on tumblr. It’s nice to have some rules about where stuff goes- this can be quite freeing.

Earlier this week Daniel and I went to hear the artist Andrea Zittel speak over at the museum. She was a very humorous speaker, and her presentation was quite engaging- especially to me. By the time I left art school (and consciously decided I wouldn’t define myself as an ‘artist’ )- Zittel’s work was the only art I found accessible, interesting, or could identify with. I wrote a thesis paper about her work in 2001-ish, and was brought back to that time, and the decisions I made then, by hearing her speak this week.

Much of her work is about rules and freedom- and she implements them as structures within her own life. I’ve always liked self-imposed rules as well- both in the addictive sense and in the creatively bounding sense. Does that make sense? Self-imposed rules can be an addiction- OCD-like tendencies- or they can be freeing- since limiting one’s options allows a person to move forward efficiently. I’ve always enjoyed both sorts of rules (yes, there is a sort of sick enjoyment one finds in OCD structures.)

Until the age of 22 or so I readily identified myself as an artist. I don’t anymore, for several reasons. I stopped making conventional art (pictures, sculptures) because I hated storing it. I wanted to only make functional objects- hence the choice to make clothing. In theory, I wanted to make furniture too, but in practice, I disliked working with wood and heavy machinery, so that never went beyond one woodshop course in college.

Beyond the art-storage issue, I didn’t wish to work within the gallery system. I’m not a fan of inviting others to judge my work unless they are going to buy it. Customers are welcome to give me all the feedback they’d like, and I’ll take it quite seriously.  I’ve always appreciated the transparency of profit as a motive, and while that’s easy to trace when working directly with a customer or a store, it’s not so easy in an art world where the art critic is neither the customer nor the potential profiter from an artist.

So, again, here’s to some structure and some rules.  I’m going to further explore what it means to be a working designer and artisanal producer here, and leave the tangents to tumblr.


Posted by:Brook DeLorme

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