about the term handmade…

I don’t call what we do handmade.  I call it small-batch.  Everything, except when attaching a button, is sewn by machine.  The industrial sewing machines we use are the same as one would see in a factory anywhere in the world. My concern about the word handmade is that it can, sometimes, have the negative…

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small-batch manufacturing

Sign up to receive an email every time a new blog post or video is published. Let’s compare what we are doing at Brook There and Seawall to the standard way of running a fashion business. We call what we do small-batch manufacturing. We either make-to-order, or we make small quantities that are fabric driven.…

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artisanal RTW

Somehow, suiting and lingerie-  they have a nice visual conversation with each other, don’t you think? We’re starting to do small batches of very nice jackets, skirts, and shirts-  artisanal ready-to-wear.  Only three to seven units per style, using a wider variety of fabrics.  Fine wools, custom printed silks, beautiful cotton shirtings, both organic and…

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artisanal living

I understand, in theory, the way to really make money.  Invent something and manufacture it-  meaning- hire someone else to actually produce the goods and handle distribution.  This approach to making money doesn’t have much of a limit beyond the potential market size. Or, invent something digital and build it, usually with the help of…

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