about the term handmade…

I don’t call what we do handmade.  I call it small-batch.  Everything, except when attaching a button, is sewn by machine.  The industrial sewing machines we use are the same as one would see in a factory anywhere in the world. My concern about the word handmade is that it can, sometimes, have the negative…

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small-batch manufacturing

Sign up to receive an email every time a new blog post or video is published. Let’s compare what we are doing at Brook There and Seawall to the standard way of running a fashion business. We call what we do small-batch manufacturing. We either make-to-order, or we make small quantities that are fabric driven.…

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loose screws

A key to machinery?  LISTEN. (literally.) And:  why I really wish I’d take a small motors class at some point during my education.  They should be mandatory for sewing students, because machine repair people are few and far between in our disposable age. And: it was today that I confirmed that motors & engines are…

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artisanal RTW

Somehow, suiting and lingerie-  they have a nice visual conversation with each other, don’t you think? We’re starting to do small batches of very nice jackets, skirts, and shirts-  artisanal ready-to-wear.  Only three to seven units per style, using a wider variety of fabrics.  Fine wools, custom printed silks, beautiful cotton shirtings, both organic and…

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timing.

I am, by far, most effective and productive in the morning, and when I’m working alone.  To the point that I’m very guarded about that time period, refusing meetings before 10am and generally resenting interruptions.  The irony is, I actually spend that time not literally ‘working’ –  more often it’s spent learning something-  language of…

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